Product Review || As I Am Cleansing Pudding

NOTE:  This product was purchased at Sally's Beauty Supply.

Purpose: Sulfate-free moisturizing cleanser.

Product description: Cleanse the hair of residue and product buildup.  Rid the scalp of excess sebum, environmental impurities and shedding scale debris.  At the same time, help promote a healthy environment for the growth and restoration of your hair.

Ingredients: Aqueous (Water, Aqua Purificada, Purified) Extracts: Citrus Reticulata (Tangerine)¹, Cetrimonium Chloride, Cetyl Alcohol², C12-15 Alkyl Lactate, Cetearyl Alcohol², Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Glycerin¹, Phytosterols¹, Serenoa Serrulata Fruit Extract¹, Aloe Barbadensis Leaf Juice ¹, Ricinus Communis (Castor) Seed Oil¹, Poyquaternium-10, Piroctone Olamine, Potassium Sorbate, Methylisothiazolinone, Fragrance/Parfum, Limonene. Source: 1-Natural, 2-Coconut.

Number of trials: several over the course of the spring and summer months

How I used it:

Wet hair thoroughly. Rub a liberal amount within palms and distribute throughout hair. Lather product through hair and massage into scalp. Leave on for 3-5 minutes in order to eliminate shedding scalp debris. Rinse well.

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THE REVIEW:
It has the consistency of a super thick, creamy conditioner but it is also very cleansing without the dryness or buildup. I like using it whenever my hair feels too dry to wash with my usual shampoo but too dirty to co-wash with a regular conditioner. In fact, this product boasts the ability to “remove excess sebum, environmental impurities and shedding scalp debris”, and my hair and scalp seem to believe it.

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PROS: pleasant light smell, non-drying, a little goes a looong way, no residue or buildup from continued use

CONS: none

RATING: Overall, I give the As I Am Cleansing Pudding 5 out of 5 stars.  

This product is ideal for those who:

- get dryness from regular shampooing AND buildup from regular cowashing

Product Review || Organix Renewing Moroccan Argan Oil Conditioner

NOTE:  This product was purchased at Walgreens.

Purpose: "... creates softness and strength while protecting your hair from harmful styling heat and UV damage ..."

Ingredients: Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Glycerin, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Theobroma Cacao (Cocoa) Seed Butter, Persea Gratissima (Avocado) Oil, Aloe Barbadensis Leaf Juice, Glycol Stearate, Glycol Distearate, Ceteareth-20, Isopropyl Alcohol, Dimethicone, Cyclotetrasiloxane, Citric Acid, Cyclopentasiloxane, Panthenol, Cocos Nucifera (Coconut) Oil, Tetrasodium EDTA, DMDM Hydantoin, Methylchloroisothiazolinone, Methylisothiazolinone, Yellow 5 (Cl 19140), Red 40 (Cl 16035), Fragrance (Parfum).

Number of trials: ~3-4

How I used it:

Applied to the ends (the last few inches) of freshly washed hair.
Waited for 3-5 minutes (as instructed).
Then rinsed.

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THE REVIEW:

This conditioner was okay.  It did not leave me blown away or wanting to purchase more.  I get the same (or probably a bit more) softness and strength from my ORS Replenishing Conditioner and ApHogee 2-Minute Keratin Reconstructor. 

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PROS: pleasant smell, nice consistency (not runny or watery), pretty bottle

CONS: over-priced (~$6.99 for 13 fl. oz.)

RATING: Overall, I give the Organix Renewing Moroccan Argan Oil Conditioner 2.5 out of 5 stars.  

This product is ideal for those who:

- experience a little (but not severe) breakage and splits

Product Review || ApHogee Keratin 2 Minute Reconstructor

NOTE:  This product was purchased at Sally's Beauty Supply.

Purpose: Add strength and softness in one step, effective against heat and chemical damage. (Do not confuse this product with ApHogee Two Step Treatment, which is a more serious treatment and hardens the hair.)

Ingredients: Water, Glycerin, Stearolkonium Chloride, Cetyl Alcohol, Mineral Oil, Cetearyl Alcohol, Hydrolyzed Hair Keratin, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Trimethysiloxyamodimethicone, Mauritia Flexuosa Fruit Oil, Avocado Oil, Wheat Germ Oil, Linoleamidopropyl PG Dimonium Chloride Phosphate, Hydrolyzed Glycosaminoglycans, Panthenol, Tocopheryl Acetate, Collagen Amino Acids, Squalane, Phytantriol, Petroleum, Polysorbate 60, Amodimethicone, Cetrimonium Chloride, Polyquaternium 10, Trideceth-12, C11-15 Pareth-7, C12-16 Pareth-9, Arachidonic Acid, Linolenic Acid, Linoleic Acid, Stearyl Alcohol, Hydroxyethylcellulose, Citric Acid, Fragrance, Disodium EDTA, DMDM Hydantoin, Benzyl Alcohol, Benzyl Benzoate.

Number of trials: an average 2x per month (~5-6 months now)

How I used it:

Applied to the ends (the last few inches) of freshly washed hair.
Left on for 2 minutes under a shower cap for the initial trials.
For later trials, left on for 5 minutes with heat.

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THE REVIEW:

This reconstructor does what it says --  it strengthens and softens my hair in one step.  (I find the product most effective when I leave it on for 5 minutes and with heat.) Additionally, after a few months, I noticed less split end formation.  I would say that this reconstructor is great for if you need a little to some protein.  For more severe cases, you may want to step up the the ApHogee Two Minute Treatment.  Other than the above, there is not much else to say! :o)

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PROS: pleasant smell, strengthen and softens my hair, quick use, less split end formation, reasonably priced ($9.99/$11.29)

CONS: none

RATING: Overall, I give the ApHogee Keratin 2 Minute Reconstructor 5 out of 5 stars.  

This product is ideal for those who:

- need protein conditioning

- experience a little (but not severe) breakage and splits

Camille Rose PRODUCT REVIEW!

This product review was provided by my sister (whom you can find on Fotki).

I received a full 8oz size of Camille Rose Coconut Water Penetrating Hair Treatment from The Coconut Water Collection No. 02. The owner of Camille Rose, Janell Stephens,  was kind enough to send it along as an additional goody with an Aloe Whipped Butter Gel replacement. I had ordered the Camille Rose Aloe Whipped Butter Gel from another online shop and it was leaving a white cast in my hair. I contacted the company and they sent along a fresh replacement jar of the gel, a sample size of their Algae Renew Deep Conditioner and a full 8 oz size of their new Coconut Water Penetrating Hair Treatment. There was no charge for any of the items I received and I was not asked by the company to provide this review. 

The Coconut Water Penetrating Hair Treatment is described as a treatment that "combines super hydrating, thirst-quenching coconut water, aloe vera juice, tropical butters and oils to deeply penetrate and provide maximum moisture and shine."

Some key ingredients include coconut water, palm kernel oil, aloe vera juice, argan oil, hydrogenated vegetable oil, hydrolyzed keratin and a bunch of other hair nourishing oils and butters. 

I love that it contains a small amount of hydrolyzed keratin, which helps to fortify the hair so that it retains its texture and holds onto moisture. Keratin is also the most compatible with hair since hair = keratin + water. 

My Hair:

I have mainly low porosity, fine 4a hair that is high porosity and prone to breakage at my crown. My hair is also protein sensitive, so I use moisture-based products in my regimen and use light protein in moderation. 

How to Use:

There is no description on how to use the 

Coconut Water Penetrating Hair Treatment

, but it is described on the front as a "concentrated rinse-out conditioner for silky, soft hair" so I assume you would use it like other conditioners after shampooing. 

How I Used Product:

I cleansed my hair then applied the Treatment.

The texture of the 

Treatment

 is thick and creamy. The color is a light gray/off-white and it smells like a coconut cream pie with vanilla wafers ;]  It's a pleasant natural smell that doesn't linger. 

As I applied the Treatment, I noticed the slip, creaminess and observed how it was absorbing into my hair.  I did not have to use a lot and I was able to apply it to wet hair without it foaming up.  I rinsed it out after 5-7 minutes, but I assume you can leave it in for more or less time.  This is naked hair right after rinsing out the Treatment.

My hair felt moisturized and had a high sheen. I could feel the oils and butters in my hair after rinsing, but my hair felt nourished and not coated. The Treatment also gave my hair a nice elasticity.  As my hair air-dried, it remained moisturized and springy. I did notice that the Treatment did not leave my hair as smooth or defined as my usual moisturizing deep treatment does, but it was surprisingly more moisturized and detangled. I proceeded to style my hair and let it air dry. 

Overall, I really enjoyed using the 

Coconut Water Penetrating Hair Treatment. 

The oils, butters and keratin all gave a nice balance of moisture and elasticity. I am pleased that Janell has created a product valuable to any textured hair routine. The Treatment is not a filler product, but is useful if your hair benefits from conditioning treatments that provide moisture and strength---the cornerstone of most hair regimens.

This review is my personal experience and impressions of the product. 

REVIEW #17: Paul Mitchell Curls Leave-In and Cream-Gel

If you are interested in purchasing either of these products, check out Paul Mitchell Curls.

Though I was given these products to review, I am providing my honest experience with the brand.

Paul Mitchell Curls Full Circle Leave-In Treatment

Purpose: This lightweight, do it all formula hydrates, detangles, tames frizz and helps protect against damage.

Number of trials: multiple

How I used it:

1. For detangling: Applied to damp hair, Finger-combed the product through strands.

2. For taming frizz: Applied to damp hair, Tied scarf for up to one hour, Removed scarf.

3. For hydrating: Applied to damp hair.

Ingredients: Water (Eau, Aqua), Cetearyl Alcohol, Cyclopentasiloxane, Propylene Glycol, Behentrimonium Chloride, Glyceryl Stearate, Behenyl Alcohol, Palmitic Acid, Stearic Acid, Phenoxyethanol, Lecithin, Lauryl Alcohol, Fragrance (Parfum), Citral, Geraniol, Hexyl Cinnamal, Limonene, Myristyl Alcohol, Panthenol, Cetyl Alcohol, Methylisothiazolinone, Argania Spinosa (Argan) Kernel Oil, Behentrimonium Methosulfate, Butylene Glycol

Review: This product is good at detangling; I personally tried it on stretched hair that had not been combed (but had been braided) for about six weeks.  Application of the leave-in followed by a run-thru with my fingers did the trick on a section of hair.  This product also leaves the hair feeling smooth and tames frizzies for a few days (two days on my hair).  The Paul Mitchell Curls Full Circle Leave-In Treatment is your basic leave-in conditioner; it is a good product but did not impress me moisture-wise.  I rate this product 3/5.

PROS: good at detangling, leaves hair feeling smooth, tames frizzies (up to 2 days for me), lightweight

CONS: moisture is not long-lasting

Paul Mitchell Curls Ultimate Wave Beachy Texture Cream-Gel

Purpose: This humidity-resistant cream-gel formula, separates and adds loads of texture to create perfectly imperfect frizz-free styles.

Number of trials: multiple

How I used it (generously):

1. On damp hair.  Finger-combed.

2. On wet hair.  Finger-combed.

3. On wet hair with the Leave-In Treatment.  Finger-combed.

Ingredients: Water (Eau, Aqua), Polyurethane-14, AMP-Acrylates Copolymer, PVP, Carbomer, Aminomethyl Propanediol, Hydrolyzed Keratin, Trametes Versicolor Extract, PEG-12 Dimethicone, Polyquaternium-59, Butylene Glycol, Wheat Amino Acids, Tetrasodium EDTA, DMDM Hydantoin,Iodopropynyl Butylcarbamate, Fragrance (Parfum), Butylphenyl Methylpropional, Geraniol, Alpha- Isomethyl Ionone, Hydroxycitronellal, Limonene, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde

Review:  This Cream-Gel gave good coil/curl separation to the 4ab section of my hair. (The 4b/bc section did not respond well, but that is to be expected considering the wayward kinks).  It seemed to work better after a re-application days later (see below photos).  The coil/curl separation was more enhanced and I probably could have achieved the same result during the first application but with more gel and finger combing.  There were no visible buildup issues (such as crustiness) which was good and is probably why the product is termed a "cream-gel" and not simply a gel. I got a maximum of second day hair with this Cream-Gel; day two hair was a bit stiff but application of the Leave-In Treatment re-softened it.  I can see myself wearing a summer wash-n-go (which I haven't done for years) with the Paul Mitchell Curls Ultimate Wave Beachy Texture Cream-Gel. I rate this product 4/5. 

PROS: good coil/curl separation, no "gel" crustiness especially after re-application, revived with application of Leave-In Treatment

CONS: slight stiffness on second day hair

If you are interested in purchasing either of these products, check out Paul Mitchell Curls.

These products are ideal for those who:

- have curls or coils (both products for Type 3a/b/c; the Leave-In for Type 4a)

- have fine strands (the Leave-In is lightweight)

- desire to use one line of products (the Cream-Gel and Leave-In work very well together)

1st application of Cream-Gel.   Note slight definition on 4a/b strands.  
This is probably because I didn't use enough gel and do enough finger combing.

2nd application (days later) of Cream-Gel.   Note enhanced definition on 4a/b strands.  

Close-up of 2nd application.

REVIEW #16: Homemade Deodorant - Baking Soda, Corn Starch, and Coconut Oil

Disclaimer: If you are pregnant or lactating, or have a health condition, please consult with your doctor before using an essential oil.

Homemade deodorant (on the right).

Purpose: The baking soda and cornstarch are intended to diminish the moist environment (created from our sweat) that becomes a breeding ground for odor-inducing bacteria.  The coconut oil is intended to aid in the application process and also combat the skin drying/irritation effects of the baking soda.  The addition of an essential oil is intended to deodorize any odor that does form.

VIDEO TUTORIAL for Homemade Deodorant

Ingredients: 

For trial #1 - This created an unscented stick deodorant.

1 part baking soda, 1 part cornstarch, 1 part coconut oil.  

For trial #2 - This created a scented creamy deodorant.

1 part baking soda, 1 part cornstarch, ~2 parts coconut oil, several drops of tea tree essential oil.  

Number of trials: Almost daily over the course of about five months.

How I used it:

Applied to armpit daily after morning shower.

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THE REVIEW:

Trial #1:

My first trial of this homemade deodorant was somewhat disappointing.  As the day progressed, the unscented "stick" version of this mixture caked in my armpits and fell off in chunks, many times slipping through my sleeve and onto the ground.  Additionally, as I sweated, the moisture would mix with the deodorant and leave "oil-like" stains on the armpit areas of my shirts.  Even with these application annoyances, the homemade deodorant was not effective against my armpit odor.

Trial #2:   

I was actually very pleased with my second trial of this mixture.  The scented "cream" version of this homemade deodorant melted into my armpits and did not create the kind of application issues I experienced with the "stick" version (i.e., trial #1).  Also, the addition of tea tree oil increased the effectiveness of this mixture against armpit odor.  Compared to commercial deodorants that I have tried, I prefer this mixture largely because it does not result in a "sweat mixed with deodorant scent" smell.  In other words, it does not attempt to cover up the odor but actually combats it, if you know what I mean.  

Background: Compared to the average woman, I would rate myself as high in the armpit sweat and armpit odor departments.  (Embarrassing, but the truth.) I cannot go without using a strong antiperspirant, so I've been applying Certain Dri every 2-3 nights for a few years now.   Because antiperspirants are only intended to decrease sweat and not fight odor, I also have to use a deodorant in the morning.  Trial #2 of this mixture has become one of my staples (in addition to a commercial deodorant I alternate with so that my body does not get used to either one).  I would recommend Trial #2 to someone like me.

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PROS: easy to mix; inexpensive ingredients; mainly natural ingredients;
scented version: effective against armpit odor;
cream: easy to apply

CONS: stick version: flaky, leaves shirt stains for those who sweat a lot;
unscented version: ineffective for those who sweat a lot.

RATING: Overall, I give the scented, cream version 5 out of 5 stars.  I give the unscented, stick version 1 out of 5 stars.

This product is ideal for those who:

- want an effective natural deodorant (use the trial #2 version for this)

- want an inexpensive, effective deodorant (")

Creamy consistency of the homemade deodorant.

REVIEW #15: MK-I Halo Ceramic Flat Iron

Disclaimer: While I used temperatures of 360 to 380 F on my hair, I am in no way suggesting that others will not suffer heat damage in that range.  My hair is thick, dense, AND very kinky (except for some fine strands in the back), all of which allow it to undergo this level of heat exposure with no noticeable heat damage.  Learn what temperature range works for YOUR hair.  Here are a couple of blogs that discuss safe ranges of heat usage:

1. http://www.thenaturalhavenbloom.com/2009/05/straightening-factshow-hot-is-too-hot.html
2. http://confessionsofablogvixen.com/2011/07/how-to-prevent-heat-damage-when-flat-ironing-natural-hair/

In the midst of straightening.

Purpose: To straighten very curly hair.  Also perfect for Brazilian Keratin Treatments.

Number of trials: 1 (straightened hair was then worn for two full weeks)

How I used it:

Hair was prepoo-ed, washed, conditioned, sealed, and then air-dried in 10 big twists.   Heat protectant was then applied as hair was flat ironed section by section.  The sections were as big as 1 inch by 2-3 inches, some smaller, but none bigger than that.  Only 1-2 passes were used.  The straightener was set to a temperature of 380 degrees Fahrenheit.  (I later tried 360 degrees, which achieved the same level of straightening.)

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THE REVIEW:

I was given this product to review and, to give you my honest opinion, this product is really good for the price.  If you have been following me for a while, then you know that I am a big fan of the GHD iron (the gold professional), which I purchased for $200+ a while ago.  Well, the MK-I Halo is the first straightener that I have used that comes close to the GHD.  What's more? It is priced for almost 45% less!  The MK-I Halo straightens just as well (1-2 passes, minimal effort) but leaves the hair with more volume.  This may be a good thing for those who want straight, voluminous hair.  I am by no means talking about the "frizzy, dry, stiff" kind of volume either;  I am talking about straight, sleek hair that is voluminous.  When I use the GHD, I notice that I lose a lot of the natural bulk in my hair, and I have a more flat look, which I actually like, but others may not.  Voluminous or flat, when it comes to the actual straightening, the two tools are fairly comparable.

Other than the actual straightening, what I like about this tool is that it has an adjustable digital temperature setting, which ranges from 140 to 450 F.  This is ideal for those who want to monitor the temperature they are applying to their strands.  In the future, I would like to use a setting of 300 F just to cut down on my heat exposure, and this tool will allow for that.  The GHD, on the other hand, does not have an adjustable temperature setting; according to the company website, the gold professional iron ranges from 347 to 365 F.

Now for the question of whether the style held up.  Yes, the style held up really well for the full two weeks with minimal reversion.  In my experience, the GHD does slightly better at withholding reversion than the MK-I Halo, though the latter is still pretty good.  Again, the difference between the performances of the two tools is minimal.

What are some other nice features of the MK-I Halo?  It heats up really fast (within seconds, it seems).  It automatically shuts off after the straightener has been on for 30 minutes.  This is a protective feature that comes in handy if you accidentally leave the room or house with the tool still on.  I also received a heat shield pouch, which comes in handy for storing and transporting the straightener.

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PROS: straightens well and effortlessly; leaves the hair looking sleek and voluminous; reasonably priced; digital temperature setting; heats up within seconds; automatic shut off for protection; locks in moisture and does not dry the hair; heat shield storage and transportation pouch

CONS: none really; if you're like me and prefer straight hair that is flat over voluminous, then that might be considered a small con.

RATING: Overall, I give the MK-I Halo Ceramic Flat Iron 4.5 out of 5 stars based on what it accomplishes given the price alone.  It comes close to GHD, but I like the GHD slightly better. However, when it comes to cost, you can spend almost $100 less for the comparable MK-I Halo.  Also, again, you can use less heat with this straightener!

If you are interested in purchasing this tool or other products from Onei, use the "HHB40" code (for 40% off) at www.oneibeauty.com.

This product is ideal for those who:

- have dense, curly/coily/kinky hair

- want the super straight, sleek look for a reasonable price

- want a quality straightener with a temperature setting

Finito.  Put in two big twists for waves.  Note the gloss, shine, and straightness after flat ironing.

FOLLOWING PHOTOS ARE FOR COMPARISON:

Back in 2010 with a name-brand $50 flat iron.  Note the textured, stiff look after straightening.  Similar technique but different flat iron.  I would again get a textured, stiff look with a $60 more heavily-popular flat iron.

After the GHD.  Note the sleek, straight tresses.  Similar results are achieved with the MK-Halo, which is almost 45-50% cheaper.

GHD on the left.  MK-I Halo on the right.  Virtually no visible difference, but prior to achieving the waves, my hair is less voluminous with the GHD.

MK-I Halo on the left.  GHD on the right.  Note the digital screen on the MK-I Halo.

What I am working with when it comes to straightening.  The closest I can get to my natural texture shot.  This is after washing a twistout that was not separated (hence the clumping).  My hair shrinks down to about 2-3 inches.

REVIEW #14: Carol's Daughter Macadamia Heat Protection Serum

NOTE:  I am not paid to review this product.

Purpose: Frizz-fighting, smoothing gloss with thermal protection

Ingredients: Cyclopentasiloxane, Dimethicone, Dimethiconol, Phenyl Trimethicone, C12-15 Alkyl Benzoate, Caprylic/Capric Triglyceride, Alcohol Denat., Aloe Barbadensis Leaf Juice, Hydrolyzed Silk, Macadamia Integrifolia Seed Oil, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Sprout Extract, Panthenol (Pro-vitamin B5), Tocopheryl Acetate (Vitamin E Acetate), Retinyl Palmitate (Vitamin A Palmitate), Ascorbic Acid (Vitamin C), Water (Aqua), Butylene Glycol, Phenoxyethanol, Fragrance (Parfum).

Number of trials: 1

How I used it:

Applied to freshly washed and conditioned hair that was dried.  Hair was then flat ironed.

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THE REVIEW:

This product is amazing all around.  Compared to other heat protectants I've tried in the past (e.g., Redken and Proclaim), Carol's Daughter Macadamia Heat Protection Serum left my hair shinier and feeling smoother and lighter.  There was no added weight or stiffness due to application of the product.  Additionally, it functioned well as a protectant; my hair reverted after a wash and didn't suffer heat damage.  Could I ask for anything more?  Well, I got more.  This product also has a very pleasant, natural scent leaving your tresses smelling divine.  The scent is almost addictive.  Additionally, the combination of Carol's Daughter, dry weather, and good heat styling allowed my hair to stay frizz-free for up to two weeks.  Aside from all of these positives, the only downside to this product is the cost of $18.  However, I think it's worth the price.

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PROS: addictive pleasant smell, adds nice shine to hair, leaves hair feeling smooth and lightweight, provides sufficient thermal protection

CONS: expensive ($18)

RATING: Overall, I give the Carol's Daughter Macadamia Heat Protection Serum 5 out of 5 stars.  

This product is ideal for those who frequently:

- flat-iron

- blow dry

REVIEW #13: Shea Moisture Organic Coconut & Hibiscus Curl & Style Milk

NOTE:  I am not paid to review this product.

Purpose: Detangles, conditions, and controls curl; Restore moisture, body and shine

Ingredients: Deionized Water, Butyrospermum Parkii (Shea Butter)*, Cocos Nucifera Oil (Coconut)*, Sugar Starch, Silk Protein, Essential Oil Blend, Melia Azadirachta Seed Oil (Neem), Caprylyl Glycol, Sorbitol Esters, Algae Extract, Hlyssopus Officinalis Extract, Salvia Officinalis Leaf and Equisetum Arvense Extract (Sage), Daucus Carota Sativa Seed Oil (Carrot), Lonicera Caprifolium Flower Lonicera Japonica Flower Extract (Honeysuckle and Japanese Honeysuckle), Tocopherol (Vitamin E).

*Certified Organic Ingredient

Number of trials: 1/4 of the bottle (several uses)

How I used it:

Method #1: Applied on freshly washed and conditioned hair.

Method #2: Applied on dry hair in need of moisture.

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THE REVIEW:

Though this product is called a "curl & style milk", it boasts "moisture, body, and shine" for "thick, curly hair".  I used it for the sole purpose of moisturizing my "thick, kinky" hair and not for styling curls.  The ingredients of shea butter and coconut oil - two substances my hair loves - gave me hope in the product's claim of moisture.  However, I was left disappointed after a two-month trial.  I had to reapply the product about 2-3 times over the course of a few days for my hair to feel soft and moisturized.  The three positives I will say about the milk are that it 1) smells extremely pleasant, 2) it is mostly natural and 3) it is light enough (water-based) for hair that needs just a touch of moisture.  

For an alternate review (a natural woman with curly hair):  VIDEO REVIEW

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PROS: smells pleasant, mostly natural ingredients (no propylene glycol, paraffin, mineral oil, etc.), reasonable price

CONS: too light (ideal for those who prefer light products)

RATING: Overall, I give the Shea Moisture Organic Coconut & Hibiscus Curl & Style Milk 2 out of 5 stars for moisture.  No rating is given for curl control (since I do not have curls).  Check out the video review above for a curly girl's perspective. 

This product may work well for those with:

- curly hair

- fine hair
- and/or hair easily weighed down by heavier products